G-Whizz Cycles was founded in 1992 at the height of the recession in London. Gordon began by selling bikes out of an old BT van to students at Imperial College, this led on to him having a workshop in West London and premises in Hammersmith, Camden and Fulham at various times up until 2001.

In 2001, the family moved to Hove and G0rd0n 0pened the workshop in Brunswick Street East where he still is today.

Gordon has always had a keen interest in bikes and his wife despairs of ever having a bike-free house.